Will we see commissioned sales people disappear?

Here are four reasons why companies will not look to commissioned salespeople to drive their business.

Relationships
Growing a business is about fostering trust and relationships, not pushing product. The goal is to show the value of the product and build a relationship with the customer. The only thing that matters is the customer's success.

Authenticity
People crave honest suggestions, and can tell when someone is pushing an agenda. They do not want to be cajoled to buy something, especially a product that is a poor fit. Being authentic accelerates personal and business growth and the value that is created for everyone involved.

Collaboration
It’s much more exciting to collaborate to understand the customer’s needs vs. making a disjointed pitch when there is a bad fit. At Aha!, we hire experienced product managers who love helping customers build product strategy and visual roadmaps so they can build what matters. It's a rewarding two-way street that leaves both parties feeling energized.

Information
Today's customer can easily research an entire marketplace in minutes. This brings transparency to a process that was previously veiled. And this applies to everything from buying a car to new software. They don’t need someone to connect them with products anymore. What they do need is to be engaged, surprised, and delighted on their own terms.

We are players in a new world where innovation is being industrialized and every aspect of daily life is being impacted. We all have the opportunity to influence the future — and it's just not clear that commissioned sales people will be part of it.

Don't get me wrong. There will always be people who work with customers, but I doubt that in the most successful companies that their compensation will be tied to the deals they close.

                What do you think? Will we see commissioned sales people disappear?